New brand and product collabs also revealed to mark the 90-day countdown to milestone birthday.
A new interactive art exhibit is to open in New York this autumn in honour of the 90th anniversary of Mickey Mouse.
In addition, to begin the 90-day countdown to the milestone, new brand and product collaborations spanning fashion, food, consumer electronics, toys and accessories have also been revealed by Disney.
Mickey: The True Original Exhibition is an immersive, pop-up art exhibition inspired by Mickey’s status as a ‘true original’ and his global impact on popular culture and art. From his beginning in black and white in Steamboat Willie to the technicolor world of more than 100 cartoon shorts, exhibition guests will step into a journey of Mickey moments reimagined.
The 16,000-square-foot interactive experience – which will run from November 8, 2018 to February 10, 2019 at 60 10th Avenue, New York – will feature original work from renowned and emerging contemporary artists.
Before the official opening in November, three artists will preview their installations in three pop-up locations across the country. The installations pay tribute to three iconic pieces of Mickey Mouse merchandise that have withstood the test of time – the Mickey Mouse watch, t-shirt and plush.
Meanwhile, new collections launching this week and beyond include collaborations with fashion and footwear brands like Forever 21 and Vault by Vans; luxury candy boutique Sugarfina; ice cream company Ample Hills Creamery; plus new capsule collections available exclusively at Disney stores and shop.Disney.com.
Commemorative titles will also launch from Disney Publishing Worldwide, a line of plush and toys from Just Play and a new Mickey Mouse Brickheadz figure from LEGO.
Disney Parks & Resorts is also celebrating Mickey’s 90th with a series of events at all sires around the world, including World’s Biggest Mouse Party.