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Miffy and Friday Night Dinner join Help our NHS Heroes line-up

Poetic Brands and Pogo Group add more top properties for charity print on demand range.

Specialist clothing licensee, Poetic Brands, has added Miffy and Friday Night Dinner to its licensed t-shirts and mugs range to raise money for the NHS during the COVID-19 pandemic.

In collaboration with retailer Pogo Group and printing company Fanela, Poetic Brands launched the www.helpournhsheroes.com website to sell the ranges – as reported by LicensingSource.net here – and will donate 100% of the profits to NHS Charities Together.

The Miffy and Friday Night Dinner designs join brands including Sooty, Thunderbirds, Haynes manuals and Original Stormtrooper in the line-up.

Poetic Brands is continuing to look for further brands to add to the collection.

Anne Bradford, director at Poetic Brands, commented: “Consumers really want to help raise funds and say thank you to the teams working tirelessly to help the UK through this challenging time and this merchandise is the perfect way to communicate that message while also raising valuable funds.

“The initial unlicensed designs were a huge hit, and the licensed ranges are also going down incredibly well. The more brands we have on board, the more fans we can potentially reach and the more money we can raise for NHS Charities Together.”

Any companies interested in joining the initiative should contact anneb@poeticbrands.com.

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