This ad will be closed automatically in X seconds.

Miffy launches responsibly sourced men’s apparel collection

Miffy has teamed up with Dutch textile innovation company, BYBORRE on a new limited edition men’s knitwear and accessories range for launch this spring.

BYBORRE is committed to ‘democratising the textile industry’ by offering transparency, reliability and freedom in textile creation.

The company uses its software platform, Create, to allow the design, sampling and production of textiles all in one place in its Amsterdam-based knitlab, or via its transparent ecosystem of suppliers.

This approach means less waste and more design freedom for the company and the creators with which it collaborates.

The Miffy capsule collection of refined menswear mirrors Dick Bruna’s illustrative style. Some garments feature large scale linework, while others feature smaller repeat patterns and some just feature subtle imprints of Miffy’s iconic silhouette.

Items include men’s staples such as a suit jacket, trousers and button tee, as well as key pieces that have featured in previous BYBORRE limited edition ranges but have evolved here including an open back vest, layer shirt and an A-type jacket.

The range also includes lifestyle accessories comprising a versatile everyday bag, a large woven blanket, a FIDLOCK equipped Keycord and a classic 5-panel cap.

“The new BYBORRE collection is an important step in the evolution of our global collections for the Miffy brand,” commented Marja Kerkhof, md of Mercis. “Not only is the range responsibly produced – something we want more of our licensees to consider – but it also showcases Miffy’s design kudos and unisex appeal, together with the creative flexibility Dick Bruna’s work offers.”

Borre Akkersdijk, cco of BYBORRE, added: “It has been a privilege to pay homage to Dick Bruna’s art in our 10th Limited Edition. We hope it will inspire creators worldwide ‘to be part of something bigger’ by creating consciously bespoke textiles that don’t impact the planet.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Monpoke500x500
 
The Pokémon Company International has launched monpoké - an expression featuring curated, Pokémon-branded baby and toddler offerings - for the first time outside of Asia....
B&LLAstrophylineup500x500
 
Guests at the Brand & Lifestyle Licensing Awards tomorrow (Thursday 25 April) will have the chance to win a host of prizes, which have generously been donated for the raffle in aid of The Light Fund....
BLE24500x500
 
As we enter the five-month countdown to BLE, 157 companies have already been confirmed to exhibit, including six first timers - 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast....
Molanggaming500x500
 
The gaming agency will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience....
CharacterExchangerthumbnail500x500
 
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
PBThatsNotMy500x500
 
Specialist apparel licensee, Poetic Brands has secured a new deal to design, manufacture and distribute apparel for the UK market celebrating successful children’s publishing brand, That’s Not My…...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.