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Mighty Little Bheem makes consumer products move

Mighty Little Bheem – which was the first animated TV series to launch worldwide in 190 countries simultaneously – has made the move into licensing products.

Green Gold Animation, the creator of the show – which is currently in its third season on Netflix – has revealed a host of products, ranging from toys and puzzles, through to home décor, posters and decals among other categories.

GBN Licensing has launched a collection of toys which includes Bheem plush, Bheem with a Beat Drum set, educational magnetic puzzle books, wooden educational puzzle sticks and wooden building block puzzles.

Each product is eco-friendly and designed to be fun, develop motor skills and be educational.

“We fell in love with Bheem the first time we saw the show,” commented Scott Davis, general manager at GBN Licensing, which is one of India’s largest animation companies. “GBN Licensing is a global company and we look for properties that we can take into all of our territories around the world … and Bheem is one of those.

“With viewership numbers in the billions on YouTube alone and Netflix streaming the show in 190 territories, we knew we needed to develop the toy line.”

In addition, Fathead has launched a range of Mighty Little Bheem decals, wall décor and posters, while Green Gold has also launched two new apps: Mighty Little Bheem Colour and Puzzle app and the Mighty Little Bheem Activities app.

The deals were brokered by Marketing Immersion, the California-based brand, retail and business development company.

Anvita Prasad, avp licensing at Green Gold Animation, added: “We are extremely happy to see that our IP, Mighty Little Bheem based toys are now being launched in the US, via Amazon.com and Walmart.com platforms.

“Our toy partner, GBN Licensing has put in a lot of effort in launching a great range of products. Looking at the immense popularity of the show and demand for show products based on their favourite characters, I am certain that the Mighty Little Bheem collection will be a hit among its fans.”

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