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Mighty Mike and Angelo Rules enter licensing arena

TeamTo and France Télévisions Distribution launch programmes for brace of brands.

TeamTo has joined forces with French licensing agency France Télévisions Distribution to bring Mighty Mike – billed as the ‘world’s most licensable pug’ – to the French market.

The news comes hot on the heels of the slapstick comedy’s debut on CITV in the UK on January 6.

In addition, the two companies have confirmed the first book deal with Dragon d’Or Publishing for the Emmy-nominated animated comedy, Angelo Rules. The deal begins with a collection of comedy/adventure chapter books, launching in spring 2020. There are also plans to extend into other categories – such as activity, game and comic books – later in the year.

“2020 will be the year that TeamTO’s original IPs make their mark in licensing, not only in France where our series perform extremely well, but in trend-setting markets such as the US, UK and China,” said Patricia de Wilde, TeamTO’s vp of marketing. “The combination of having a popular show with very likeable and licensable characters on platforms like CITV, Cartoon Network, Universal Kids and Tencent, among others, is sure to seal Mike’s fate as the most licensable dog in the world.”

Aude de la Villarmois, director of licensing at France Télévisions Distribution, shared the 2020 plans for Mighty Mike: “This dazzling pug has out-performed in its prime slot on France 3 guaranteeing that it will hold an optimal platform in France.

“The natural licensing playground for Mike are categories that spring from the series’ comedy (comics, gags, games), and that appeal to fans and collectors (plush, mugs, slippers). We also plan to focus on the very extensive pet market in France, including animal care products, toys and promotions.”

Further licensing rights for Mighty Mike are represented by Surge Licensing in North America and by UYoung in Greater China.

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