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Miraculous IP becomes a hit on Roblox

In seven weeks and without any marketing, the first adaptation of a TV show to Roblox establishes itself as a hit game.

Zag’s Miraculous IP has proved to be a hit within Roblox, with the first adaptation of a TV show to the gaming platform passing 100 million plays in under two months.

Zag Games teamed with Toya – a female-led, Tel Aviv-based studio – on Miraculous RP: Quests of Ladybug & Cat Noir, which has seen 88% of players giving the game a ‘thumbs up’.

Without any marketing efforts, the game exceeded one million daily active users in its first week of beta, with a rolling seven-day average of 1.2 million users, representing almost 3% of Roblox platform’s global daily active user base.

“Fans of the famous Ladybug and Cat Noir characters were highly engaged during the development of the game’s play tests, providing feedback on ideas, design concepts and more,” commented Elinor Schops, vp of ZAG Games and Interactive Experiences. “When the fans discovered the beta release, they quickly started playing and we are thrilled that our first game on Roblox has been so widely and quickly embraced.”

In Miraculous RP: Quests of Ladybug & Cat Noir, players are transported to Miraculous Paris. There they can role-play characters from the show, recreate their favourite moments, hang out with friends, explore the city, play mini-games, defeat villains and create their own Miraculous superhero.

Anat Shperling, ceo of Toya, continued: “Never did we anticipate such viral success during our Beta testing mode. We are humbled by how the game has been received by the community on Roblox and how players are using their voices to promote it across many platforms.”

The launch of the Roblox game coincides with the debut of ZAG’s second big-budget animated movie, Miraculous World – Shanghai – Lady Dragon. Another theatrical feature, Ladybug & Cat Noir: Awakening (with a budget of over $100 million) is planned for release worldwide in autumn 2021 or the first quarter of 2022.

During 2020, Miraculous grew its digital reach by 178%.

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