bRAND-WARD, the licensing agent for Molang in the UK, and brand owner Millimages have confirmed two new deals with PMS International and independent giftbook publisher Helen Exley London.
PMS has taken on rights to the brand for amusement, leisure, theme parks and festivals in the UK, ROI and MEA, plus outdoor leisure products for the UK, ROI and EMEA. Meanwhile, Helen Exley has English gift book rights worldwide (excluding Japan and Korea).
“We’re loving the Molang brand. It’s a great brand fit for Helen Exley Giftbooks and we’re looking forward to launching at the Frankfurt book fair this autumn following a very positive response from international customers already,” commented Charlotte Smith, sales and operations director at Helen Exley Giftbooks.
John Costi-Mouyia, international licensing director at PMS International, continued: “PMS are delighted to be partnering with Molang. The appetite for Korean and Japanese cute and squishy styling has been in the ascendency over recent times. We look forward to distributing Molang throughout our extensive leisure and attractions network.”
Jean-Philippe Randisi, founder of bRAND-WARD, added: “We have always known that Molang, The Ambassador of Kindness, would be well positioned for success in the UK, providing its broad fanbase, from young adults to kids, with a positive model that youth around the world have been craving. So, although we are not surprised, we are thrilled to see that the UK really is falling in love with Molang.”
bRAND-WARD was appointed by Millimages to represent MOLANG in the UK in December 2023. Since then, the agency, with the support of Kirsty Guthrie (KJG) and Maggy Harris (BlueSkye Licensing), it closed a number of deals including with Fashion UK and Heathside.
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