Licensing Link signs Click Distribution, DJ Murphy, Poetic Brands and Smith & Brooks.
The UK licensing programme for the Molang property is continuing to grow, with Licensing Link signing up a further four partners.
Click Distribution is on board for fashion jewellery and accessories; DJ Murphy has signed for multi-character magazines; Poetic Brands has confirmed for adult daywear; and Smith & Brooks will create children’s daywear.
The four new partners join the fast growing Molang licensing programme which also includes TOMY Europe (master toy), Blueprint Collections, Roy Lowe & Sons and Aykroyds and TDP Licensing.
Licensing Link manages the UK and Ireland licensing programme for Molang on behalf of worldwide licensor Millimages. The brand will be appearing on its stand this week at Brand Licensing Europe (B36).
“We are very excited to have these partners joining the Molang licensing programme,” said director of Licensing Link, Ian Wickham. “Both Molang and the TV show are ramping up across Europe with the addition of Boomerang added to Cartoonito as platforms here in the UK and TF1, the biggest free to air broadcaster across Europe, just starting its commitment to all 156 episodes in France.”