Moomin Characters teams with Dash Retail on stores for the two markets.
Moomin Characters has worked with Dash Retail on the creation of Moomin stores on Amazon for the UK and German markets.
The move significantly expands the brand’s reach in the territories, with Dash Retail’s Markus Varsikko stating that being available through Amazon is “essential”.
“As a worldwide brand, Moomin needs to be present on the platforms where we know our fans are,” commented Jonas Forth, md of Moomin.com. “With brand stores on Amazon, we ensure that we feature the best Moomin products available in one easy to find location, designed to align with the brand.”
Markus continued: “Being available through Amazon is essential, but what brings us the most joy is that the Moomin Amazon Store is probably the most beautiful store published in 2020. We expect to see it help Amazon to become [an] important shopping channel for Moomin fans during next year.”
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