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Moomin casts on with Novita for yarn collection

Colours of new themed collection are inspired by Tove Jansson’s classic books.

Moomin is expanding into the world of knitting yarns, teaming up with Novita – the largest manufacturer of hand knitting yarns in the Nordic countries – for a new themed collection.

Finnish family business Novita originally launched its first Moomin themed yarn collection back in the 1970s. However, the fast rising interest in knitting recently around the globe has led to the company launching a new Moomin x Novita collection.

The range consists of three yarns – Moomins, Moominvalley and Moominhouse – with the colours inspired by Tove Jansson’s classic Moomin books.

They are suitable for a wide range of adult knitwear, as well as children’s clothes and accessories, and are made of 55% merino wool and 45% cotton.

The yarns are now available in Finland, with delivery available for EU countries in early 2019. A spring launch is planned for Sweden, while Moomin fans in the US, UK and Europe will be able to pick up the yarns from Loveknitting.com.

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