This ad will be closed automatically in X seconds.

Moomin Characters launches new collection with Amnesty International

To celebrate Amnesty International’s 60th anniversary, Moomin Characters and Amnesty International have teamed up for a new Moomin product range.

The central theme is a candle, in recognition of Amnesty International’s world-famous logo.

The ‘Better to light a candle, than to curse the darkness’ collection features apparel and homeware, with Tove Jansson’s illustration of Moomintroll holding a lit candle.

“One of the most visible signs of hope is the candle, which brings light where and when it is needed. What better way to celebrate the Moomin spirit and the hope of Amnesty’s mission than to light a candle,” commented Augusta Quiney, head of the art for Amnesty. “We hope that this collection, based on some beautiful images created by Tove Jansson, captures that spirit.”

The first products released in the range include a tote bag, t-shirt and sweatshirt, together with a merino beanie in Amnesty’s colours. The next few months will also see the arrival of water bottles, a candle and a matchbox.

10% of all the proceeds from the collection will go towards Amnesty’s global human rights work.

Roleff Kråkström, md at Moomin Characters, continued: “These illustrations by Tove Jansson were not only lovely works by a great artist, but also a reflection of the values she held dear.

“These values are very much in line with what Amnesty International, as the world’s largest human rights organization, is known for: a belief that things can change for the better if we act together in solidarity and hope to fight against the world’s injustices.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
CWtrio500x500
 
The former Hasbro and Disney executive will work alongside joint mds Danny and Mark Schweiger to deliver the licensee's business plan....
Trophies500x500
 
The new accolade will recognise and reward the sustainable credentials of a brand licensed product or range; entry deadline for all categories is Tuesday 8 March....
Octoray500x500
 
In partnership with Silvergate Media, Moose will release vehicles, figures, plush and play-sets based on the preschool hit and its new series, Octonauts: Above & Beyond....
Valiant500x500
 
Valiant Entertainment is looking to build a digital community for its fans, with plans to enter the metaverse....
Miraculous500x500
 
The global licensing deal with the Tel Aviv-based company includes a line of collectables, impulse, stationery and school supplies....
SketchDisney500x500
 
Described as 'archive sketchbooks meets wardrobe staples' by the retailer, the new collection features Mickey and Minnie Mouse, as well as Bambi....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.