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Moomin Characters launches new collection with Amnesty International

To celebrate Amnesty International’s 60th anniversary, Moomin Characters and Amnesty International have teamed up for a new Moomin product range.

The central theme is a candle, in recognition of Amnesty International’s world-famous logo.

The ‘Better to light a candle, than to curse the darkness’ collection features apparel and homeware, with Tove Jansson’s illustration of Moomintroll holding a lit candle.

“One of the most visible signs of hope is the candle, which brings light where and when it is needed. What better way to celebrate the Moomin spirit and the hope of Amnesty’s mission than to light a candle,” commented Augusta Quiney, head of the art for Amnesty. “We hope that this collection, based on some beautiful images created by Tove Jansson, captures that spirit.”

The first products released in the range include a tote bag, t-shirt and sweatshirt, together with a merino beanie in Amnesty’s colours. The next few months will also see the arrival of water bottles, a candle and a matchbox.

10% of all the proceeds from the collection will go towards Amnesty’s global human rights work.

Roleff Kråkström, md at Moomin Characters, continued: “These illustrations by Tove Jansson were not only lovely works by a great artist, but also a reflection of the values she held dear.

“These values are very much in line with what Amnesty International, as the world’s largest human rights organization, is known for: a belief that things can change for the better if we act together in solidarity and hope to fight against the world’s injustices.”

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