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Moomin takes over Covent Garden Apple Store

Apple customers given a sneak peek inside Moominvalley at new interactive experience.

Customers to the Apple Store in London’s Covent Garden were given a sneak peek inside Moominvalley earlier this month as part of a special interactive experience.

The event was a collaboration between Moomin Characters and Apple, and was hosted by The World of Moominvalley author, Philip Ardagh, and Moominvalley animator Sarah Dhorne.

Fans got a first look at the upcoming animated family drama, Moominvalley, as well as the opportunity to create their own Moomin character using iPad Pros and Apple Pencils.

According to Bulls Licensing, Apple is looking at adapting the event for other markets, as well as extending the experience at the Covent Garden Apple Store during the school holidays in 2019.

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