Release of collection will be celebrated with a Valentine’s themed giveaway.
A tasty new collaboration between Moomin Characters and Lola’s Cupcakes is due to launch in February.
The new range will include six different cupcake designs featuring the inhabitants of Moominvalley, including Moomintroll, Snorkmaiden and Little My. There will also be limited edition Moomin cakeboxes to transport the cupcakes.
The cupcakes will be priced at £4 each and £24 for a box of six.
As the range focuses on the love and friendship between the characters, there will be a special giveaway of the cupcakes at the Moomin shops, in Covent Garden and Camden Stables Market, on Valentine’s Day. The first 50 customers to visit each of the Moomin shops on February 14 will receive a free cupcake.
“Moominmamma says that all good things are good for the stomach,” said Sophia Jansson, creative director of Moomin Characters. “She is known throughout Moominvalley to always welcome you with something delicious when you visit. That is why Lola’s Cupcakes, famous all over London, match so well with the values of the Moomins for whom food is also a source of joy and togetherness.”
Asher Budwig, md of Lola’s Cupcakes, added: “Respect for nature, one of Moomin Characters’ core brand values, complemented our core mission at Lola’s Cupcakes, which is to create delicious cakes from the finest natural ingredients.
“We also believe that our cupcakes should look as good as they taste, which has been easy to achieve using the beautiful images from the Moomin archive.”
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