This ad will be closed automatically in X seconds.

Moon and Me ready to head to China

Sutikki strikes content and commercial deal with UYoung for new BBC series.

The eagerly anticipated Moon and Me – the new series from Andrew Davenport – is heading to China after Sutikki secured a content and commercial partnership with UYoung in the territory.

UYoung will manage distribution of the series in Mainland China and a number of other local territories, as well as oversee content re-versioning.  It will also act as the brand’s master licensee and agent in the region.

In addition to licensing third parties in China to create branded merchandise based on Moon and Me, UYoung will also manufacture select products and work in partnership with Moon and Me global licensees Hasbro and Scholastic.

The companies expect the property to launch in China in 2019.

The deal continues an existing strong relationship between Andrew Davenport and UYoung – it has been building the In the Night Garden brand in China for close to a decade.

Moon and Me is the comical story of a special friendship between two characters from completely different worlds. It will combine the latest production methods with traditional storytelling, comedy and music to create a beautifully constructed picture-book world designed for today’s preschoolers.

Moon and Me will premiere on BBC’s CBeebies in the UK in 2018. It is being produced by Sutikki and Foundling Bird, with Sutikki overseeing global distribution and merchandise licensing.

“We’re tremendously excited to enter into a relationship with UYoung for Moon and Me,” said Andrew Kerr, co-founder of Sutikki.

“This is a key regional partnership and it is particularly pleasing to be working with a company of UYoung’s stature so early in the life of the Moon and Me brand.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

The creative agency has welcomed Ben Laskey, creative director, and Craig Gordon, design director, to its board of directors....
Jazwares Game Studio is collaborating with Sony Pictures Consumer Products to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform....
“For this project, we blurred form and function to create an elevated collection of organic neutrals with motifs and textures inspired by our travels.”...
A number of activations involving the emoji brand are currently taking place at One East and Mosaic Shanghai, following a deal between The emoji company, Mandy Group and Medialink Group....
Natural History Museum is looking to hire a licensing manager to further grow its commercial and visitor experience department....
Over 270 industry executives took to the streets around Embankment and Westminster last night (17 July) for the popular summer treasure hunt in aid of The Light Fund, raising more than £8,000 in the process....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.