Moonbug Entertainment is continuing to build up its team, appointing Danny Spronz as head of global loyalty and promotions and EMEA retail development.
Danny (pictured) will be responsible for driving the loyalty and promotions programmes at the company, as well as developing the EMEA retail strategy across Moonbug’s portfolio of properties including Blippi, CoComelon and Little Baby Bum.
The newly created role will also include setting the strategy for Moonbug’s loyalty, rewards, QSR (quick service restaurants) and third party promotional programmes.
Within the role, Danny will be building global programmes with key international partners to both expand brand awareness and affinity with the Moonbug target audiences. For the retail element of the role, he will be overseeing all EMEA retail activity. Danny is based in the UK head offices, working closely with the Moonbug team in the US.
Prior to joining Moonbug, Danny was md EMEA at PocketWatch where he was responsible for all business operations, advertising sales, consumer products licensing and content sales across EMEA.
He has also held roles at The Walt Disney Company and Maker Studios.
“I couldn’t be happier to be joining such a thriving and growing business as Moonbug, which has paved its way in the digital IP space,” commented Danny. “Our brands are currently experiencing fast-paced growth and I am looking forward to speaking to agencies or companies about how our IP can help generate affinity for their brands and develop customer loyalty.”
Ryan Gorman, head of global retail and consumer product marketing at Moonbug Entertainment, added: “Danny’s appointment reflects our expanding consumer product business at Moonbug. Danny’s extensive experience combined with our rapid growth provides a perfect time for this new role and the opportunities it will bring for our brands. We’re excited to have Danny onboard.”
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