Agency will develop CP programmes around IP including CoComelon and Blippi in Brazil.
Moonbug Entertainment has added to its licensing agent roster, appointing Redibra to handle its IP in Brazil.
The company will now look to develop targeted consumer products programmes for IP including CoComelon (pictured) and Blippi in the territory.
“We are excited about the opportunities Moonbug will bring to Brazil,” commented David Diesendruck, ceo at Redibra. “Its values and content combined with its digital distribution are a powerful combination that will strongly resonate with our local families.”
Simon Philips, senior in-house advisor at Moonbug, added: “At Moonbug, we’re committed to developing premium, enriching content that parents and children can enjoy together, and a key part of this mission is ensuring our IP is accessible globally.
“Redibra’s award-winning work and thoughtful approach to brand management makes it the right partner for us to help Brazilian kids build deeper connections with our beloved characters.”
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