Moonpig presses play on new gaming offer

Online greeting cards and gifting platform sets out aim to become the ‘home of gaming’ for birthdays.

Online greeting cards and gifting platform, Moonpig has made an ambitious move into the gaming space – with the aim to become the ‘home of gaming’ for birthdays.

The range is built on licensing partnerships with flagship brands such as Nintendo, Pokémon, Sonic the Hedgehog, SEGA, Warhammer and Marvel Gameverse among others. In addition, Moonpig is actively recruiting gaming brands to fulfil its vision of becoming the ‘ultimate gifting companion’.

“Gaming represents a huge opportunity for us at Moonpig and with incredible household brands – like Nintendo – on board, we’ve only just begun the journey to become the ultimate destination for birthday presents for every gaming fan,” commented David Rimmer, commercial director at Moonpig. “Our ambition is to have a brilliant range of cards that fans can’t find anywhere else and offer matching gifts for the perfect bundle.”

Victoria Connor, the company’s licensing executive, continued: “We know how passionate people are about gaming and we’re looking forward to extending the licensed range for cards, as well as gifting with more gaming favourite brands.”

The first elements of the gaming range launched last September with a partnership with Nintendo. The bespoke cards were designed by Moonpig’s in-house team featuring Super Mario, Animal Crossing and Zelda among others. Such was the success of the range that it prompted Moonpig to extend the gaming offer further.

Nelson Calvinho, head of marketing at Nintendo UK, commented: “Nintendo prides itself on bringing people together through its games and putting smiles on people’s faces. We hope that this new range of cards from Moonpig, featuring many familiar characters from the world of Nintendo, will put a smile on the face of anyone receiving them.”

The next stage of the gaming campaign launched this month and features bespoke site looks, as well as a number of competitions and giveaways on social media. These give participants the opportunity to win prizes including a number of personalised Nintendo Switch Lite consoles and a personalised Xbox Series S in partnership with gaming sensation Ali A.

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