This ad will be closed automatically in X seconds.

Moonpig presses play on new gaming offer

Online greeting cards and gifting platform sets out aim to become the ‘home of gaming’ for birthdays.

Online greeting cards and gifting platform, Moonpig has made an ambitious move into the gaming space – with the aim to become the ‘home of gaming’ for birthdays.

The range is built on licensing partnerships with flagship brands such as Nintendo, Pokémon, Sonic the Hedgehog, SEGA, Warhammer and Marvel Gameverse among others. In addition, Moonpig is actively recruiting gaming brands to fulfil its vision of becoming the ‘ultimate gifting companion’.

“Gaming represents a huge opportunity for us at Moonpig and with incredible household brands – like Nintendo – on board, we’ve only just begun the journey to become the ultimate destination for birthday presents for every gaming fan,” commented David Rimmer, commercial director at Moonpig. “Our ambition is to have a brilliant range of cards that fans can’t find anywhere else and offer matching gifts for the perfect bundle.”

Victoria Connor, the company’s licensing executive, continued: “We know how passionate people are about gaming and we’re looking forward to extending the licensed range for cards, as well as gifting with more gaming favourite brands.”

The first elements of the gaming range launched last September with a partnership with Nintendo. The bespoke cards were designed by Moonpig’s in-house team featuring Super Mario, Animal Crossing and Zelda among others. Such was the success of the range that it prompted Moonpig to extend the gaming offer further.

Nelson Calvinho, head of marketing at Nintendo UK, commented: “Nintendo prides itself on bringing people together through its games and putting smiles on people’s faces. We hope that this new range of cards from Moonpig, featuring many familiar characters from the world of Nintendo, will put a smile on the face of anyone receiving them.”

The next stage of the gaming campaign launched this month and features bespoke site looks, as well as a number of competitions and giveaways on social media. These give participants the opportunity to win prizes including a number of personalised Nintendo Switch Lite consoles and a personalised Xbox Series S in partnership with gaming sensation Ali A.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Retail capsule collection features polo shirts, t-shirts and jackets, with Rankin photographing top British athletes for the marketing campaign....
Cycle clothing specialist has taken inspiration from the classic Hammers away kits of the 60s and 70s for new range....
DSI's annual clients' conference will go live on Tuesday 18 May and Wednesday 19 May....
New roles across the UK will bring retailer's total workforce to more than 55,000 in 2021....
Including licensing specialist Victoria Preston launching The Brand Informer online platform to connect retailers to brand owners....
Baloo and Mowgli arrive at fast fashion retailer on apparel, accessories and home décor....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.