Move comes as retailer continues to work towards its aim of becoming the ‘ultimate gifting companion’.
Moonpig has confirmed the biggest brand launch on its site, teaming up with LEGO to make branded gifts available to its customers.
The all-new range features 13 different themes with over 50 products – ranging from first sets for toddlers through to licensed lines and architecture building sets for those who like a challenge.
The range of gifts includes LEGO Duplo for toddlers; LEGO City and LEGO Friends for younger generations; LEGO Harry Potter, Super Heroes and Star wars for licensed movie fans; and LEGO Architecture.
The new brand has bespoke site looks with a dedicated landing page, as well as content around the site to showcase the extensive range.
Moonpig has ambitions to grow the offer further throughout the year.
The new LEGO launch is part of Moonpig’s plan to become the ‘ultimate gifting companion’. In the past three months, Moonpig has introduced over 50 new brands across food, alcohol, beauty, home and toys including the likes of Hasbro, Pokémon, Playmobil, Jelly Belly, Moet & Chandon, Sanctuary Spa, Nivea and Whittards to name a few.
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