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More licensees further bolster Battersea programme

The Point.1888 has confirmed that five more licensees have joined the growing list of Battersea licensing partners ahead of BLE, which has doubled throughout 2022.

The softlines offering has been boosted with new daywear and nightwear licensee Bro Global, which is due to land the first of its clothing ranges to UK retailers in spring 2023. The ranges have been designed to celebrate the joy and love pets bring – whether you are Team Cat or Team Dog – as well as reminding consumers that ‘Rescue is best’, not just for dogs and cats, but also for fashion.

The Battersea apparel will either encourage consumers to ‘rehome’ an item to someone else or ‘rescue’ by repurposing fabrics, turning unwanted material into easy to make dog and cat toys.

In addition, Cityfax and Meller Designs join existing accessories licensee Drew Pearson, with products including adult and kids’ soft accessories, bags, blankets, jewellery, socks and hosiery.

Moving on, and grooming products will be launching in 2023 by Amber House, with a new range of petcare freshly fragranced shampoos, conditioners and accessories – all of which will have been through all important user trials with some of Battersea’s fussiest residents, giving the paws up for performance.

For practical and safe car travel, Saxon will launch its extensive range of car travel products, ensuring our pets have everything they need legally and for their welfare, when out on the road as well as products to help keep cars protected.

“Battersea is a brand with purpose – it truly resonates with consumers, and makes a difference to the lives of the animals in its care,” commented Gabbi Langdorf, senior international and brand manager at The Point.1888. “Battersea’s licensing programme is going from strength to strength, and we are delighted to continue this growth into exciting new categories and launch products for all the family – whether they have two legs or four.”

Warren Traeger, licensing manager at Battersea, added: “We are thrilled to welcome the latest additions to our licensing programme, and with half of UK households owning a dog or cat, never has there been a better time for the Battersea brand to make an impact across UK retail.

“We have been working hard with The Point.1888 and our licensees developing fun, relevant and well-designed products for both pets and humans and cannot wait to see visitors to our stand at BLE (B269) or The Point.1888’s stand (C235) this week.”

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