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MORI expands bestselling Peppa Pig partnership

Babies and kids sustainable clothing and lifestyle brand, MORI has expanded on its successful Peppa Pig partnership with the launch of a new daywear and swimwear collection.

The daywear range – for children aged 0-3 months and 5-6 years – features a new heart and Peppa all-over print against a soft pink background. It also features MORI’s new fabric composition made from an eco-friendly and comfortable blend of bamboo, organic cotton and recycled polyester.

New shapes and designs include a Frilled Sweatshirt, matching Frilled Oversized Joggers and Frilled Dungarees. A Long Sleeve Dress and Ribbed Top with a large Peppa motif and dainty lettuce leaf trim also both feature in the collection.

Meanwhile, the swimwear collection is made from premium UPF50+ recycled fabrics, blocking 97.5% of the sun’s harmful rays.

Items include a Frilled Swimsuit with pastel pink frilled straps and waist detail, with convenient poppers for quick nappy changes and toilet runs. For extra peace of mind for babies and toddlers, parents can purchase the Sunsafe Swimsuit, while there is also a Sunsafe Swim Hat.

The range will be followed up with further new products in mid-August including a Recycled Waterproof Puddlesuit.

The new lines follow on from the success that MORI has enjoyed with its top selling sleepwear collection featuring Peppa Pig.

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