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Morris & Co brand opens first shop-in-shop with Harrods

Heritage British design brand Morris & Co has opened its first shop-in-shop in luxury London department store, Harrods.

The home emporium showcases the brand’s collection of fabrics, wallpapers, paint and homewares, and aims to celebrate Morris & Co’s history and the legacy of renowned Pre-Raphaelite artist and printmaker, William Morris.

As well as wallpapers, fabrics, paint and cushions, the home emporium will house several of Morris & Co’s homeware ranges – from Path to Paisley jackets created from Morris & Co fabric cut-offs to an exclusive forthcoming collaboration with lighting masters Pooky.

The opening of the home emporium coincides with a bumper year for Morris & Co. The brand has recently launched its inaugural paint collection – comprising 40 unique shades inspired by Morris’ life – as well as unveiling its second collaboration with renowned architect Ben Pentreath.

This year will also see Morris & Co take centre stage at the RHS Chelsea Flower Show, hosting one of the Main Avenue show gardens.

“We are ecstatic to officially open the Morris & Co. home emporium at Harrods; 2022 is an incredibly exciting year for the brand with several launches and events taking place and the home emporium plays a huge part in sharing the Morris & Co. story,” commented Lisa Montague, ceo of Sanderson Design Group. “Morris & Co. is a true representation of the finest in craftmanship and design, something that is reflected in its new home at Harrods.

“The iconic British institution is known for creating a truly luxurious and memorable shopping experience for customers, and the home emporium will help bring William Morris’ vision for the brand to life through an experiential retail destination. We are delighted to be opening the home emporium this spring and to showcasing new and existing product ranges to Harrods shoppers in the months and years to come.”

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