This ad will be closed automatically in X seconds.

Motörhead beer racking up retail listings

Road Crew has gained regional listings with Tesco, plus exports to over 18 countries.

Rock band Motörhead is enjoying success at retail with its new beer collaboration.

Road Crew – which is a tie up with Camerons Brewery and Global Merchandising Services – launched in January and has already gained regional listings in Tesco, as well as exports to over 18 countries.

The American pale ale also picked up Best Newcomer at the 2017 Carousel Awards.

The beer’s name is derived from (We Are) The Road Crew, which features on Motörhead’s Ace of Spades album and was penned as a tribute to the band’s dedicated team of roadies.

Band members Mikkey Dee and Phil Campbell played a key part in the development of the beer.

Mikkey commented: “I’m proud to have been able to develop this beer with Camerons. The trials we have tasted have been great.

“We wanted this to be an exciting and refreshing brew which is for you, our Road Crew.”

Phil added: “It has been great fun working with the guys from Camerons on this beer. This is going to be an excellent beer for all Motörhead and rock fans around the world to enjoy.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.