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Mr Bean backs UN with new video series

Four videos created by Tiger Aspect highlight United Nations’ Global Goals.

Comedy character Mr Bean has been called in by the United Nations to help set out some of the global goals, currently under discussion at the Global Summit in New York.

Four 30-second videos have been created by Tiger Aspect, highlighting the UN’s Global Goals – aimed at ending extreme poverty, reducing inequality and fighting climate change.

The character was chosen for the task because his unique brand of communication doesn’t rely on any spoken language, making it the best and most effective means to communicate to the people of all the United Nations.

Mr Bean’s strong online and digital reach was also a factor – he currently has some 66 million Facebook followers and over three million subscribers to the Mr Bean YouTube channel, with more than two billion views.

One of the creators of the original TV show and character, Richard Curtis commented: “Since we started thinking about communicating the new Global Goals – we’ve dreamed about having an alliance with Mr Bean as I keep getting told he’s the world’s most famous comic figure.

“The second we approached the Bean Animation team – they were completely keen – and have done brilliant work incredibly swiftly. It’s a dream come true and I hope will reach parts that no other work we’ve done could possibly reach.”

You can check out one of the Mr Bean Global Goals videos below.

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