Mr Men Little Miss and Haliborange team for series of interactive events.
Mr. Men Little Miss and Haliborange joined forces last month to create a series of interactive events to teach kids of all backgrounds about healthy eating and nutrition through games and fun cookery classes with Mr Strong.
The events were in response to research that shows over half of parents in the UK struggle to engage their children in the importance of eating healthily.
They took place on February 21-22 at Under 1 Roof childrens’ play centre in Woolwich, London and saw children and parents take part in free cookery classes, learning essential kitchen skills and creating healthy dishes from scratch to take home.
The event also included games and activities focusing on food and nutrition, with star appearances from Mr. Strong. Children were given recipes to try at home and parents were able to take part in a Q&A with a nutritionist where they could ask questions about their children’s nutrition.
The event also dedicated a select number of cookery classes exclusively for nurseries and community groups in the local area.
“We partnered with Haliborange and created the Mr. Chef campaign to tackle some of the shocking statistics revealed in the research commissioned into healthy eating,” explained Hannah Rowlands, marketing and digital manager for Mr Men Little Miss. “It was important to us that we educated children from varied backgrounds about nutrition in an engaging way through fun cookery classes and educational activities led by our characters.
“For those who couldn’t make it down to the events we created a series of interactive cooking videos led by Mr. Strong that can be followed along at home, as well as a series of downloable recipe content.”
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