This ad will be closed automatically in X seconds.

Mr Men heading to Hampton Court Flower Show

Brand working with Children with Cancer UK to host a ‘show-stopping’ garden.

The Mr Men Little Miss brand is collaborating with Children with Cancer UK to host a show-stopping garden at Britain’s largest flower show at RHS Hampton Court Palace from July 2-7.

The garden – The Children with Cancer UK Mr Happy Mr Worry Hill – has been designed by Reed Studio and celebrates 30 years of the charity’s work in funding scientific research into childhood cancer.

The garden’s design represents the journey many families and children go through emotionally from diagnosis to treatment. This includes the resilience of families and children affected by cancer as well as the fears, worry and pain they experience.

Clinical psychologist Dr Katie Hamilton of Frimley Park Hospital has played an integral part of the design team having worked with children and their families living with cancer.

Set within Misterland, the home of the Mr Men characters, the key theme is a split hill with iconic features from Mr Men illustrations. One side represents happy and the other worry. Bright shades of yellow and orange symbolise the feelings and emotions of happiness, and the shades of blue and purple symbolise the feelings of worry.

On one side a waterfall represents tears, and on the other side a light wall represents hope.

30 different species of plants will feature in the garden and flowering turf. Sandstone is the key material, depicting the dry-stone walls used in the Mr Men books, as well as the vernacular of the West Yorkshire landscape where author Roger Hargreaves was born.

Cliff O’Gorman, chief executive of Children with Cancer UK, said: “The Children with Cancer UK Mr Happy Mr Worry Hill is a fitting way to celebrate our 30th anniversary.

“The garden represents the immense progress made in childhood cancer treatment over the past 30 years since the charity was established, but also how much more work there is to do. We hope that the garden raises awareness of the value of scientific research into childhood cancers.”

Alastair McHarrie, licensing director at Mr Men Little Miss, added: “We are delighted to be working on this fantastic project and continuing our longstanding relationship with Children with Cancer UK.

“We are very proud if in some small way Mr Men Little Miss can help raise awareness for this vital cause.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

The quiz saw over 200 industry executives head to Lord's cricket ground for the first in-person fundraiser in over 18 months....
Informa Market's vp of licensing Anna Knight on securing gold medal winning Olympians Tom Daley and Charlotte Worthington to speak at BLE....
This year's selection is designed to get the whole family back together, according to the retailer's head of buying, Victoria Kay....
The new content consists of ten digital-first music videos and a full-length album titled Ready, Steady, Go....
Product available for the hit video game includes money boxes, drinks coasters, bottle openers, plus several gifts and collectables....
The arrival of the products comes ahead of the network launch which is planned for 16 November....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.