New three-year deal has been secured with three UK resorts.
Sanrio has confirmed its latest Mr Men Little Miss initiative – securing a three-year deal with Butlin’s for a host of activity.
The latest partnership sees Butlin’s using the Mr Men Little Miss characters for its Just for Tots holidays in three UK resorts (Bognor Regis, Minehead and Skegness).
The activity will range from costume character appearances and Mr Men Little Miss silent cinema through to daily live shows and a raft of consumer products available to buy.
Characters featured will include Mr Tickle, Little Miss Sunshine and Mr Bump.
Sabrina Segalov, licensing manager at Sanrio, told The Source: “This is a great partnership for both brands.
“It will be great to bring the Mr Men Little Miss character to life at the live shows – the scripts already look fantastic.”
The shows will run on all term time and school holiday breaks in 2017.
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