Five new collections arrive for SS18 with themed tea party marking the arrival.
Mr Men Little Miss has revealed its latest collaboration – teaming up with Mi-Pac to create five new collections.
The British brands have worked together to create five capsules featuring Mr Bump, Little Miss Princess, Little Miss Sunshine and a selection of multi characters.
The characters can be found across backpacks, bum bags, kit bags, pencil cases and wash bags, while there is also a Vintage Strip backpack featuring an all-over print aimed at adults.
To celebrate the launch, Mi-Pac and Mr Men Little Miss hosted a themed tea party on Thursday February 15 for families of press, bloggers and influencers, featuring personalised drawings by Mr Men Little Miss author and illustrator Adam Hargreaves.
Leigh Kilby, marketing manager at Mi-Pac, commented: “The Mi-Pac x Mr Men Little Miss Launch Tea Party was a great success. We had an amazing turn out from press, influencers and their families.
“We were totally blown away by how well the products have been received.”
Products will launch in March at stockists including ASOS and Lipsy, as well as Mi-Pac.com.
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