This ad will be closed automatically in X seconds.

M&S collab with Roald Dahl and Natural History Museum unveiled

Co-branded kidswear collection launches in stores and online from Monday February 10.

The Roald Dahl Story Company and Natural History Museum have collaborated with Marks & Spencer on a new co-branded kidswear collection.

Launching in stores and online on Monday February 10, the apparel range features much-loved characters from one of the nation’s favourite authors alongside animal facts from one of London’s top attractions.

The Extraordinary Explorers collection includes 30 garments featuring sweatshirts, t-shirts, shorts, leggings and dresses.

“Roald Dahl was a huge lover of the outdoors and this came through in abundance via his adored characters and stories,” said Rebecca French from The Roald Dahl Story Company. “We are delighted to combine Roald Dahl’s iconic stories and his love of nature with the Natural History Museum’s scientific expertise to create a range that is fun and engaging.”

Maxine Lister, head of licensing at Natural History Museum, added: “We are very excited to work with two brands that share our love of the natural world and our sustainable approach to licensing.

“This fabulous collection encourages future generations of explorers everywhere to love nature through engaging graphics and fascinating facts.”

Selected M&S stores will promote the range with bespoke window displays across lead kidswear stores, while an edit of the pieces will also be available from the Natural History Museum gift shop.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.