This ad will be closed automatically in X seconds.

M&S collab with Roald Dahl and Natural History Museum unveiled

Co-branded kidswear collection launches in stores and online from Monday February 10.

The Roald Dahl Story Company and Natural History Museum have collaborated with Marks & Spencer on a new co-branded kidswear collection.

Launching in stores and online on Monday February 10, the apparel range features much-loved characters from one of the nation’s favourite authors alongside animal facts from one of London’s top attractions.

The Extraordinary Explorers collection includes 30 garments featuring sweatshirts, t-shirts, shorts, leggings and dresses.

“Roald Dahl was a huge lover of the outdoors and this came through in abundance via his adored characters and stories,” said Rebecca French from The Roald Dahl Story Company. “We are delighted to combine Roald Dahl’s iconic stories and his love of nature with the Natural History Museum’s scientific expertise to create a range that is fun and engaging.”

Maxine Lister, head of licensing at Natural History Museum, added: “We are very excited to work with two brands that share our love of the natural world and our sustainable approach to licensing.

“This fabulous collection encourages future generations of explorers everywhere to love nature through engaging graphics and fascinating facts.”

Selected M&S stores will promote the range with bespoke window displays across lead kidswear stores, while an edit of the pieces will also be available from the Natural History Museum gift shop.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
BenShermanTeamGB500x500
 
Retail capsule collection features polo shirts, t-shirts and jackets, with Rankin photographing top British athletes for the marketing campaign....
MilltagWH500x500
 
Cycle clothing specialist has taken inspiration from the classic Hammers away kits of the 60s and 70s for new range....
DSEngage500x500
 
DSI's annual clients' conference will go live on Tuesday 18 May and Wednesday 19 May....
Amazonbox500x500
 
New roles across the UK will bring retailer's total workforce to more than 55,000 in 2021....
BrandInformerlogo500x500
 
Including licensing specialist Victoria Preston launching The Brand Informer online platform to connect retailers to brand owners....
JBPrimark500x500
 
Baloo and Mowgli arrive at fast fashion retailer on apparel, accessories and home décor....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.