Brand has released content from the global student competition which looks for the next generation of fashion designers.
In support of London Fashion Week’s first digital platform launching this month, MTV has released never-before-seen content for its global student competition looking for the next generation of fashion designers.
MTV, the British Fashion Council, Iceberg and River Island are looking for the next global fashion designer with the ‘Music Meets Fashion Competition’.
Since launching at London Fashion Week in February this year, the BFC Colleges Council network and select international design colleges have entered their top fashion design students in for the chance to win a once-in-a-lifetime opportunity.
The winner’s range will be sold with global fashion retailer River Island, among a number of other invaluable experiences.
The competition is supported by MTV Breaks, an international MTV initiative which provides real-life opportunities to the next generation of creative talent around the world.
Today (June 12) – and timed to coincide with the launch of London Fashion Week on the digital platform – MTV Breaks has released a digital activation which includes interviews with the competition’s judges and the student applications which merge music, fashion, sustainability and gender neutrality.
The judges include Kerry Taylor, evp of entertainment and youth brands at ViacomCBS Networks International; Caroline Rush, chief executive at the British Fashion Council; Naomi Dominique, design director at River Island; and James Long, creative director at Iceberg.
ViacomCBS Consumer Products also hired brand collaborations and extensions agency, Glue Creative Thinking to help bring together the competition’s stake holders, the judges and to manage the project through.