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My 2018 highlights: Faye Jobbins

The director of fitness wear specialist Tikiboo talks licensed collabs and running marathons.

It’s mid-February, and the licensing industry has already collectively visited Hong Kong, London, Nuremberg, Birmingham and New York for the first run of industry trade shows in 2018.

But what else will the upcoming months hold?

We asked some industry faces to share their highlights for 2018, on both a professional and personal level – from new movie launches and tackling fresh business sectors, to cycling and running challenges and even taking up golf.

Today: Faye Jobbins, director, Tikiboo

“We have so many exciting projects in store, starting off with our new Tikiboo x Hello Kitty collection that we have worked on with Sanrio. We are also working on a launch party with Candy Crush which is going to be a fun fitness event. We are looking forward to kitting everyone out in our crazy leggings and seeing everyone jumping around in them.

Certainly, the biggest event is the London Marathon. We have the Mr Men Little Miss Marathon collection coming to coincide with the big event, and I will be running to raise money for our chosen charity. As partners of Mr Men Little Miss and Children With Cancer, we are donating £1 from every product sold to this charity.

Our main aim for the year is to grow the business and continue to expand our range, putting Tikiboo on the map.”

This feature originally appeared in the spring 2018 edition of Licensing Source Book. Click here to read the full publication.

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