Sports nutrition brand, Myprotein has partnered with bubble tea brand, CUPP, to launch three high protein milk and fruit infused bubble teas.
The protein boba drinks are available in over 35 CUPP stores across the UK, including its Manchester, Leeds and London outlets.
Combining classic flavours of bubble tea with Myprotein’s Impact Whey, Clear and Vegan Proteins, each drink contains at least 20g of protein per serving.
The new range consists of Hokkaidio Protein Milk Tea, Vegan Caramel Protein Milk Tea and Raspberry Lemonade Protein Iced Tea.
“Bubble tea’s journey from a small teahouse delicacy in Taiwan to international stardom is a testament to innovation and cultural exchange,” commented Neil Mistry, ceo at THG Nutrition. “As bricks and mortar retail remains a core focus for Myprotein in 2025, our partnership with CUPP supports our vision in bringing innovative, protein packed products to the everyday consumer.”
Paul Tanner, md at CUPP, continued: “We are thrilled to partner with Myprotein, the UK’s number one protein brand, to create a unique and exciting range of bespoke protein boba drinks. By combining their exceptional products with our innovative approach, we’ve developed boba that not only tastes amazing, but is also perfect for those who want that protein boost. This collaboration highlights our commitment to making sure that there is a bubble tea for everyone.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
