Children’s collectables tie in with themes of NatGeo WILD channel and kids’ magazine.
National Geographic has teamed up with Topps for the launch of a new animal sticker collection.
Launching across multiple markets throughout EMEA and LATAM – beginning with the UK – the National Geographic Kids Animal Sticker Collection includes over 200 stickers to collect, including special foil and shaped stickers.
A special branded album also includes information about the animals, plus tips on how to help the environment, fun facts and animal pictures.
Reflecting the strong sustainability message that underpins a growing number of products in the National Geographic licensing programme, the range incorporates biodegradable packaging.
Topps is using a biodegradable polybag for the UK and oxo-biodegradable polybags for the international markets. Both are new forms of packaging for Topps and used specifically for the National Geographic collection – a feature which Topps hopes to eventually roll out across its other licensed collections.
The launch of the sticker collection ties in with the successful National Geographic Kids magazine, as well as the arrival of the sixth annual Big Cat Month on the NatGeo WILD channel.
“The success of this partnership clearly demonstrates the popularity of both National Geographic Kids magazine and National Geographic’s unparalleled TV, publishing and online coverage of the animal kingdom,” said Steve Conner, UK sales director at Topps. “We are delighted with the response from all sectors of retail to our first National Geographic sticker collection.”
Maria Maranesi, vp consumer products and publishing, Europe and Africa, National Geographic Partners, added: “The reach of both Topps and National Geographic in the kids’ market make this an ideal partnership and one that has clearly delivered. This is a delightful, desirable and insightful sticker collection.”
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