Natural History Museum has embarked on a new collaboration with British homewares retailer, Dunelm, developing a series of limited edition pieces for the home.
The collaboration – which was brokered by IPR Licensing – was born from a shared passion for the natural world and a desire to create products that have a story to tell, from their inspiration to their production.
A highlight from the spring launch is the Wetlands Collection, which celebrates the numerous wetland habitats found throughout the UK, highlighting the beauty but also the vulnerability of these incredible environments that are vitally important in supporting an abundance of wildlife.
Products include bedding, curtains, soft furnishings and upholstered furniture, all designed to utilise resources in the best possible way.
Meanwhile, the Signature Collection – which takes influence from the unique architectural detailing and Victorian décor of the Museum – features furniture, home accessories (including cloches, prints and terrariums) and home fragrance.
“It has been such a delight to work with the wonderful team at Dunelm,” commented Maxine Lister, head of licensing at the Natural History Museum. “From day one, the entire team has been truly committed to developing the most thoughtful collection that not only uses sustainable practices, but also celebrates the wonders of the natural world through excellent design.
“It is a joy to be on this incredible journey with them and we look forward to what comes next.”
Nick Wilkinson, ceo at Dunelm, said: “We are delighted to be announcing this collaboration with the Natural History Museum, which offers the opportunity to communicate our long-term aligned interest in achieving our climate targets as well as educating ourselves, our communities and our customers in the process.
“The collection is an inspiring reflection of the Museum’s world-leading collection and ethos, but also helps drive forward our own ambitious sustainability targets. This is about more than simply selling great quality products – it’s about helping customers to make more informed and sustainable choices.”
The collection will be available in-store and online with further products due to land later this year.
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