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Natural History Museum launches gemstone inspired bouquet with Arena Flowers

The Natural History Museum has joined forces with sustainable flower delivery company Arena Flowers to develop a unique floral bouquet that has been inspired by the Museum’s mineral collection.

The bouquet – named ‘Gemmae’ – was inspired by a selection of the 5,000 gemstones that form part of the Museum’s comprehensive mineral collection, which also includes meteorites, rocks and ores.

Historical artworks from the Museum’s archives also influenced the new bouquet, which features seven blooms representing seven unique gemstones.

From the vibrant pinks of tourmaline, represented by the ‘Country Blues’ rose, to the watery blue/greens of Aquamarine, mirrored by the pale blue delphiniums, the Gemmae bouquet features unique stems, each resembling a mineral.

“We are delighted to be working with the team at Arena Flowers, who ensure that sustainability is at the heart of everything they do,” commented Maxine Lister, head of licensing at Natural History Museum. “It has been a real pleasure exploring the Museum’s stunning mineral collection to bring this idea to life.”

Asta Foufas, head of product development at Arena Online, continued: “This is a hugely exciting collaboration between Arena Flowers and the Natural History Museum. The values of protecting and preserving the planet, and limiting our impact on it, are at the very heart of both organisations.

“We’ve been hugely inspired by The Museum’s stunning collection of minerals, and it’s been a joy to replicate some of these in a bouquet.”

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