Nelvana has been appointed as the exclusive licensing representative for the Care Bears brand in Canada by Cloudco Entertainment.
The company – which is part of Corus Entertainment – will now work on securing new licensing deals and work with existing licensees for all merchandise, publishing and promotions in Canada.
With the Canadian premiere of new animated series Care Bears: Unlock the Magic on DHX Jr. in English, and in French on both Radio Canada (free TV, VOD) and Telemagino (pay TV, SVOD), master toy partner, Basic Fun launched figures and plush toy lines in Canada last autumn and is expanding placement in autumn 2021.
Other licensing partners include NTD (apparel), Bioworld (accessories), Franco (home) and Penguin Random House (publishing) among others.
In celebration of the Care Bears’ 40th anniversary in 2022, Nelvana is currently planning new licensing and retail programmes which will launch that year. Additionally, Cloudco is developing a new and exclusive Care Bear for Canada – True North Bear, described as a happy bear who loves nature’s boundless beauty and his homeland.
“Nelvana’s previous experience working with the Care Bears brand makes them the perfect licensing partner to bring on board to lead the merchandising efforts in Canada,” said Robert Prinzo, head of global licensing at Cloudco Entertainment. “We are so fortunate to have Nelvana’s valued expertise and esteemed relationships in the Canadian market to reach both existing Care Bears fans, and new generations, with the well-loved brand.”
Nelvana produced two films for the brand in the 2000s – Care Bears: Journey to Joke-A-Lot and The Care Bears’ Big Wish Movie.