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NERF Action Xperience opens its doors in Manchester

Action-packed entertainment attraction, NERF Action Xperience has officially opened its doors at Trafford Palazzo – making Manchester the location for its first-ever European launch.

Following a soft opening, where fans could try out the new ‘adrenaline-fuelled’ entertainment venue, the site is now fully open seven days a week.

Situated on the ground floor at Trafford Palazzo and spanning 35,000 square feet, the Manchester indoor entertainment centre is the first in Europe. Furthermore, one of the centre’s combat zones uses the high-performance Gelfire blasters – a new product from NERF not currently in play anywhere else. The hydrated rounds that burst on impact enable the user a high-level experience, eliminating the need to reload as often.

The centre features four action-packed NERF zones including thematic blaster battlegrounds, training activities and a NERF sports arena.

The venue is managed by Manchester-based entertainment specialist Rocafella Leisure under licence from Hasbro.

“We’re over the moon with the feedback from our trailblazers, and we can’t wait to welcome so many more faces through our doors following our official launch in Manchester,” commented Chris Hayes, ceo at Rocafella Leisure. “We had a clear vision of what we wanted to achieve, and I’m incredibly proud of our team for bringing that to fruition. The initial feedback has accelerated our plans to expand the concept into further regions throughout the UK.”

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