This ad will be closed automatically in X seconds.

NERF Action Xperience opens its doors in Manchester

Action-packed entertainment attraction, NERF Action Xperience has officially opened its doors at Trafford Palazzo – making Manchester the location for its first-ever European launch.

Following a soft opening, where fans could try out the new ‘adrenaline-fuelled’ entertainment venue, the site is now fully open seven days a week.

Situated on the ground floor at Trafford Palazzo and spanning 35,000 square feet, the Manchester indoor entertainment centre is the first in Europe. Furthermore, one of the centre’s combat zones uses the high-performance Gelfire blasters – a new product from NERF not currently in play anywhere else. The hydrated rounds that burst on impact enable the user a high-level experience, eliminating the need to reload as often.

The centre features four action-packed NERF zones including thematic blaster battlegrounds, training activities and a NERF sports arena.

The venue is managed by Manchester-based entertainment specialist Rocafella Leisure under licence from Hasbro.

“We’re over the moon with the feedback from our trailblazers, and we can’t wait to welcome so many more faces through our doors following our official launch in Manchester,” commented Chris Hayes, ceo at Rocafella Leisure. “We had a clear vision of what we wanted to achieve, and I’m incredibly proud of our team for bringing that to fruition. The initial feedback has accelerated our plans to expand the concept into further regions throughout the UK.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

A new globally-focused brand and communications agency has opened its doors, supporting a roster of clients in the consumer products, entertainment and charitable sectors....
notjust clothing has teamed up with Unilever to bring out a range of tasty festive knits for three of Britain’s most popular grocery brands - Marmite, Pot Noodle and Colman’s Mustard....
HarperCollins Children’s Books has retained the rights to publish Bing TV tie-in picture books, novelty books, soft learning books, colouring, sticker and activity books in Europe, as well as a selection of other territories until 2027....
The Point.1888 has been busy securing multiple new licensees for the HarperCollins Children’s Books’ publishing brands, in the centenary year of Judith Kerr's birth....
The American fashion and lifestyle brand has reprised its collaboration with Disney to create a new collection of apparel, accessories and lifestyle goods to celebrate the studio's 100th anniversary....
Spring Fair has confirmed a major upgrade to its content experience for the next show taking place 4-7 February 2024 at NEC Birmingham....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.