It is well-known that to reach Neverland you must take the “Second to the right and straight on till morning”.
What is less well known is that in 1929 JM Barrie gifted the rights to Peter Pan to Great Ormond Street Hospital (GOSH), and to this day proceeds from the sale of every book published in the UK, and every one of the numerous performances of the play and pantomime, go to benefit seriously ill children treated at GOSH.
Now, GOSH Charity is looking to develop Neverland as a literary and entertainment brand which will further build on the enduring and popular tale, as well as continuing its ambition of ensuring that no childhood is lost to serious illness.
Over the years there have been many versions of Peter Pan and Wendy, as well as various interpretations of the characters of Neverland. However, with the development of a new style guide, GOSH Charity has been able to delve further into the magical world and explore the many possibilities that it offers.
Focusing on themes of nature, imagination and adventure, the style guide provides an abundance of creative and product inspiration.
A range of publishing is already being developed that will introduce new story content. Meanwhile, discussions are underway with content and consumer product partners to develop new ranges and experiences featuring the creative assets.
“We are delighted to have embarked on this new chapter in our relationship with JM Barrie’s world-renowned story,” commented Chris Carter, head of partnership development at GOSH Charity. “At GOSH Charity we believe that every child deserves a childhood. By harnessing the untapped potential of Neverland, we can go a step further in giving seriously ill children at GOSH the best chance, and the best childhoods, possible.”
For more details on working with Neverland, contact Adam Reed at The Blair Partnership.
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