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New and extended deals confirmed by Aardman for Wallace & Gromit

Ahead of this week’s Brand Licensing Europe (17-19 November), Aardman has confirmed a number of new and extended licensing deals for the classic Wallace & Gromit property.

New deals for the brand include Corgi die-cast vehicles, Pinfinity augmented reality pins and Aurora plush items featuring Gromit, Shaun the Sheep, Morph and Aardman’s brand new property, Robin Robin.

Renewing partners Half Moon Bay will continue its range of Wallace & Gromit and Shaun the Sheep gift items including mugs, jigsaws and aprons, while Puckator will extend its deal to produce Wallace & Gromit figurines.

“It’s always pleasing to bring new businesses into our licensing programme, but even more pleasing when they choose to renew and extend their offer,” commented Rob Goodchild, commercial director at Aardman. “We have some exciting plans lined up for Wallace and Gromit over the coming years including new interactive content and a celebration of The Wrong Trousers, which we look forward to sharing at BLE.”

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