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New character powerhouse Tokyo Tiger appoints Golden Goose

Agency to develop unique licensable characters, plus build programme for Aunty Acid.

Golden Goose has made a major and exciting change to its portfolio – the agency has been signed by new character creation studio Tokyo Tiger to develop unique licensable characters, in addition to managing licensing programmes for Aunty Acid, its successful social media personality.

Aunty Acid engages with 500,000 people a week via an 11.6 million social media fanbase (larger than the combined populations of London and Birmingham), building on a platform of 5,000 comic panels that are deemed as perfect for licensees in giftable categories.

“We are very excited to be working closely with this new social media and character powerhouse, firstly to manage Aunty Acid, but also to leverage the Tokyo Tiger team’s expertise to develop intellectual property for UK retailers,” explained Adam Bass, director of Golden Goose. “Our first priority will be to build out the Aunty Acid licensing programme, starting with a UK greetings card licensee.”

Ged Backland, creative director at Tokyo Tiger, added: “The team has an extensive history of character development including Bubblegum, Goochicoo, Grumpy Old Gits, Scarlett and Crimson, Sugalumps and of course now Aunty Acid; delivering significant sales at retail across multiple categories.

“It is a natural progression to develop new intellectual property for retailers looking for a substantial social media presence and a saleable point of difference.”

Mark Bezodis, commercial director at Golden Goose, believes that the combination of a compelling character and a large social media following is “hugely valuable”.

He continued: “We can’t wait to work on Aunty Acid to develop a range of products that do this fabulously popular character justice, and also to bring new characters to retail.”

Aunty Acid engages with 500,000 people a week via an 11.6 million social media fanbase.
Aunty Acid engages with 500,000 people a week via an 11.6 million social media fanbase.

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