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New DesignaFriend animation on the way

3Megos to produce new series based on Kid Kreations’ fashion doll brand.

Fashion doll brand DesignaFriend is being turned into a new animated series.

In a deal announced at Distoy yesterday (May  28), 3Megos will create the series based on the character dolls.

Set in the world of a fashion school in New York, the DesignaFriend series will see the key characters from the toy range go through trials and tribulations of college life, relationships and ‘fabulous outfits’. The stories will showcase new ranges for the brand including the introduction of the real life, soon to be animated, fashion vlogger, Patience.

“We have been aware of the increasing role that story telling and narrative plays in selling toys and felt it was an excellent time to develop our own animation series based on the the DesignaFriend characters,” said Linda Osborne, md of brand owner Kid Kreations. “This new series produced by 3Megos will be really engaging, entertaining and fun and will work really well across media to help drive sales both in the UK, and internationally.”

Martin Lowde, one of the founding directors of 3Megos, added: “The writing and production team at 3Megos are really experienced when it comes to creating engaging and entertaining content.

“We fell in love with the idea of taking this highly successful toy brand and translating the values and concepts into fun TV and great stories. The setting of a Fashion School feels original and will undoubtedly be really attractive to the target market. Plus we know that stories of friendship will always be in style.”

As well as Distoy, 3Megos will also be showcasing the brand at Licensing Expo next week (June 4-6).

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