This ad will be closed automatically in X seconds.

New Era tips its hat to Newcastle United FC

Newcastle United has joined forces with New Era to create a new range of headwear for the 2024/2025 season.

Newcastle is the latest Premier League club to secure a deal with New Era, following on from the likes of Manchester United, Chelsea and Tottenham Hotspur, reported

The deal comes amid the club’s switch to its own in-house retail business, after ending its previous retail arrangements on 27 May. The team’s current stadium store is undergoing a ‘significant refit’ in the build up to next season, with further details to be revealed shortly.

“As we launch our own in-house retail business, our aim is to curate product ranges that our supporters will really love, and we are sure the New Era collection will be extremely popular,” commented Peter Silverstone, chief commercial officer at Newcastle United. “The launch of the club’s new ecommerce platform and temporary store marks an exciting step in our retail journey, and we thank fans for their patience and ongoing support as we strive towards a truly exceptional range of kit and merchandise delivered through best-in-class service.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
Ahead of the kick off of the Paris 2024 Olympic Games, Team GB has secured a new deal with UK-based sports memorabilia specialist, Memento Exclusives....
Posh Paws International and its parent company Whitehouse Leisure International will be producing Mr Bean plush for both the retail and amusement/leisure sectors, as well as designing and producing a range of Mr Bean novelty key chains and mugs....
The Unicorn Academy magazine will go on sale in October, hot on the heels of the second drop of the animated series on Netflix and Spin Master's own toy launch for August....
Focus Brands - the brand licensing division of Hela Apparel Holdings - has secured an exclusive long-term licensing partnership with Reebok to design, source and distribute branded outerwear for adults and children in the UK and Europe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.