In partnership with Universal Products & Experiences, DreamWorks Animation is inviting fans of hit preschool brand, Gabby’s Dollhouse to ‘join the party’ with a free-to-play interactive experience launching at key retail locations across EMEA.
Opening this past weekend at Bluewater Shopping Centre in Kent for a nine-day residency before heading to France, Germany, Italy and Spain, families will have the opportunity to embark on a fun-filled scavenger hunt with Gabby, helping her to find statues of her five missing friends.
Participants in the digital experience will be able to scan a QR code to join the party, receiving prompts from Gabby’s friends along the way, with each discovery unlocking exclusive content and a custom photo filter. Once the mission is complete, the celebration begins with a party reflecting the themes of the latest Gabby’s Dollhouse episodes and product lines.
Every participant will receive branded cat-ear crowns and stickers as part of the event’s giveaways, and on select weekends, fans will have the chance to meet the Gabby costume character. Key product lines from Spin Master and LEGO will be on display driving consumer awareness and demand in the lead up to Christmas.
“The Gabby’s Dollhouse ‘Join the Party Trail Experience’ is a great example of our strategic commitment to innovate and invest in our leading preschool brand,” commented Jon Kluger, vp franchise EMEA at Universal Products & Experiences. “As part of a sustained marketing effort that is building towards the launch of Gabby’s Dollhouse: The Movie in September 2025, we’re excited to kick-off with an immersive Gabby’s Dollhouse ‘Join the Party Trail Experience’.
“There’s something really special about Gabby, and we look forward to bringing her world to life by creating memorable experiences for families across Europe.”
The experience will run at Bluewater until Sunday 3 November, before moving to Paris Belle Épine, France (4-10 November); Mall of Berlin, Germany (12-16 November); Milan Il Centro, Italy (17-24 November); and a to be confirmed Spanish venue.
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