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New Hamsta brand to begin licensing journey

New quirky pet brand from Happy Ink looking to kick off licensing activity at BLE.

Netherlands-based company Happy Ink is looking to begin the licensing journey for its Hamsta World brand at next month’s Brand Licensing Europe.

The quirky pet brand has been created by Saskia Keiser, a character and brand developer from the Netherlands.

The first web short in a series of 21 has just been released and now Saskia is looking to grow the brand even further.

“We want to spread some joy,” Saskia commented. “More smiles is what we work for. To achieve that we use everyday inspiration from our personal lives.”

‘Da Hamstas’ are described as cute hamsters with a big mouth, which speak in a funny language and have a huge attitude.

You can find out more by contacting

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