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New licensees join Hey Duggee licensing programme

BBC Studios has signed a number of new licensing deals for hit preschool brand Hey Duggee, covering the UK and EMEA.

Golden Bear has been named as master arts and crafts partner, adding to its involvement with the brand as master toy partner. This year, Golden Bear’s hero product is the Transforming Hey Duggee Space Rocket – which was named as one of London Toy Fair’s 2022 Hero Toys. Arts & crafts products are set to launch in autumn/winter 2023.

RMS has also signed a complementary agreement for arts and crafts products in the UK to include dough, bath puzzles and wooden arts and crafts toys, due to launch in spring 2023.

In addition, BBC Studios has also agreed a UK deal with Character Options for Weebles, with Hey Duggee versions of the classic toy due to arrive in 2023.

“We’re delighted to announce new partners who will help to grow our Hey Duggee licensing programme,” commented Mandy Thwaites, director, magazines and consumer products, UK division at BBC Studios. “Hey Duggee is such a colourful, fun and inclusive show and we’re really excited about the innovative and engaging products which our new and existing licensees are bringing to us.”

Existing licensees Ravensburger, HTI and 8th Wonder are also expanding their ranges following good performance.

Ravensburger has renewed its agreement for puzzles and games including Memory; HTI Toys is expanding into 3D games to add to its role-play, cases, musical instruments and outdoor products; and 8th Wonder is growing its range of wooden toys.

Educa Borras has also agreed a deal for Spain covering puzzles, arts and crafts, ride-ons and role-play joining existing licensee Bizak, master toy partner for Spain.

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