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New licensees scrum down with England Rugby

New partners include Taxi Game and Topps, while plans also gearing up for 150th anniversary in 2021.

New Era has secured a four-year headwear agreement with England Rugby (RFU). The debut collection features the iconic red rose emblem in a number of headwear styles and a seasonal offering of knitwear.

In a separate move, WildBrain CPLG – which represents the England Rugby brand in the UK – has confirmed a number of new licensing deals.

Taxi Game has launched an RFU-themed taxi board game, featuring 300 trivia questions on rugby’s past, while Topps is developing an England Rugby online sticker collection launching at the end of the year.

Away from games, Titleist is collaborating with England Rugby on golf balls and Creative Apparel will create a line of England Rugby nightwear, facemasks and socks.

Looking a little further ahead, England Rugby is gearing up for its 150th anniversary in 2021. Helping to celebrate is luxury leather goods brand OSPREY London, which is creating a range of co-branded accessories.

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