This ad will be closed automatically in X seconds.

New Molang filter hops onto Instagram and Facebook

New filter further builds on success that Millimages’ brand has enjoyed across social messaging platforms.

Fans of the Molang character brand can now turn themselves into the popular Kawaii rabbit, with new filters launching on Facebook and Instagram.

The filter – which gives fans Molang’s ears and blush to their cheeks – is looking to build on the success that the Millimages brand has enjoyed across social messaging platforms, at a time when more users than ever are logging on and using the platforms to communicate with friends and family.

Ian Wickham, director Licensing Link Europe, which manages the UK and Ireland licensing programme for Molang, commented: “We’re absolutely delighted to announce that, following the success of Molang gifs across social messaging platforms – Giphy alone is about to smash through the seven billion users mark in just two years – a super cool Molang filter is now available on Facebook and Instagram.

“We hope this will provide some fun as fans and their friends and families turn themselves into their favourite Kawaii rabbit.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Recent activity with Alfilo Brands for International Museum Day helps grow reach to new digital audiences....
30-minute special will air on Saturday May 30 and star favourite characters with some famous faces....
Laura Adnitt, publishing director, will be main contact for acquiring new IPs for the Egmont group....
Including Crayola launching its new Colors of the World crayon collection, representing over 40 global skin tones....
Grocer's Nutmeg range includes a number of licences which could benefit from new concept store....
Co-branded range for Boat Rocker Studios' tween dance drama lands on fashion retailer's website....
Get the latest news sent to your inbox
Subscribe to our daily newsletter