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New partners on board for BBC’s Go Jetters

Aykroyds, TDP and Blue Sky Designs join licensee list for preschool property.

BBC Worldwide has added a number of new partners to the licensing programme for Go Jetters.

Launched on CBeebies last October, the show was an instant hit, consistently winning its time slot among all multi-channel broadcasters in the UK, with over seven million views on BBC iPlayer.

Using the animation as inspiration, a new deal with Aykroyds and TDP sees the launch of products including nightwear, underwear and swimwear.

In addition, Blue Sky Designs will be creating a range of art, stationery and activity products, for Go Jetters and Hey Duggee.

Jason Easy, head of licensing soft lines at BBC Worldwide, said: “Go Jetters is a fantastically fun show which has inspired our new partners with its jet setting adventures set to a disco beat. I know that our fans will love these new products.”

The first toys from Fisher-Price (global master toy licensee) will launch in summer 2016, alongside publishing from Penguin, magazines from Immediate Media and puzzles and games from Ravensburger.

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