New Irises & Hellebores range will launch in spring from standalone division of Half Moon Bay.
Shruti Designs is to launch its second collection with the RHS, with a range of gift products and fashion accessories due to arrive from Easter 2019.
Shruti – which is a standalone division of licensed giftware company, Half Moon Bay – is planning a spring launch for its RHS Irises & Hellebores range. The collection will bring together fashion products, including scarves, bags and umbrellas, with stationery and gift items, such as travel cups and water flasks.
The Shruti design team took trend influences to give the collection a soft, oriental feel using dark backgrounds and pops of coral with gold foil highlights.
The RHS name is highlighted on all products and will also be included on the packaging.
The collection follows on from Shruti’s previous range of scarves using floral designs, inspired by artwork from the RHS Lindley Library.
“The RHS brand – along with its associations and superb library of images – is ideally suited to both Shruti’s product range and its target market,” said Matt Green, design manager at Shruti. “We are delighted to be continuing an association that has served both partners so well with this delightful new collection.”
Shereen Llewellin, licensing executive at RHS, adde: “Apparel and accessories are strongly performing categories for the RHS licensing campaign and Shruti’s beautiful gift and fashion items have been a proven success.
“This collection again brings together Shruti design skill and beautiful RHS Lindley Library botanical art to glorious effect.”
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