This ad will be closed automatically in X seconds.

New Snoopy collection heads to Mothercare

25-piece apparel and accessories range now available at stores across the UK.

A 25-piece Snoopy apparel and accessories collection has launched in Mothercare stores across the UK.

The range includes baby apparel from Paul Dennicci, children’s nightwear from Aykroyds, accessories including socks from Misirli, shoes, bags and umbrellas from William Lamb, as well as plush from Aurora.

The range features the classic characters Snoopy and Woodstock and has been designed using a style guide created specifically for the infant category. Mothercare has supported the launch with window displays in key stores and posts across its social media channels.

“We’ve loved designing this new Snoopy range for Mothercare,” said Tania Bines, sales and merchandise director at Paul Dennicci. “The collection was inspired by the monochrome trend with pops of mustard and navy coming through; this stylish yet durable vibe is at the heart of everything we design.”

John Taylor, commercial director UK at CPLG, added: “We are seeing huge traction on the Peanuts brand and we’re so excited to see this range launch. Licensees have worked hard to get a consistent look across the range, which really shows in the final results and creates a strong impact in-store.”

Tara Botwick, senior director, international territory management EMEA at Peanuts Worldwide, says that expanding Peanuts’ presence in the baby and toddler demographic is an important part of the commercial strategy.

She said: “The care that was put into the design of this programme captures the sweetness of Snoopy and Woodstock that parents love.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Silc500x500
 
With the Sustainability in Licensing Conference now just four weeks away, we're honouring the United Nations' 17 SDGs with 17 things you won't want to miss at this year's event....
Ella500x500
 
Landmark collaboration will see the leading baby food brand create a Very Hungry Caterpillar range of baby and toddler snacks....
Tesco500x500
 
A number of familiar licensed names are featuring in Tesco's latest up to half price toy sale, which begins on Monday 3 October....
AshHol500x500
 
ToyTopic's Ashley Holman on why offering value for money on ranges is now crucial....
Rubieslogo500x500
 
Peter joins the licensee from Mattel where he was senior national account manager....
Jiggy500x500
 
FIFA has chosen Dream Theatre to manage the merchandise programme for the FIFA World Cup Qatar 2022 in India and South Asia....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.