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New Snoopy collection heads to Mothercare

25-piece apparel and accessories range now available at stores across the UK.

A 25-piece Snoopy apparel and accessories collection has launched in Mothercare stores across the UK.

The range includes baby apparel from Paul Dennicci, children’s nightwear from Aykroyds, accessories including socks from Misirli, shoes, bags and umbrellas from William Lamb, as well as plush from Aurora.

The range features the classic characters Snoopy and Woodstock and has been designed using a style guide created specifically for the infant category. Mothercare has supported the launch with window displays in key stores and posts across its social media channels.

“We’ve loved designing this new Snoopy range for Mothercare,” said Tania Bines, sales and merchandise director at Paul Dennicci. “The collection was inspired by the monochrome trend with pops of mustard and navy coming through; this stylish yet durable vibe is at the heart of everything we design.”

John Taylor, commercial director UK at CPLG, added: “We are seeing huge traction on the Peanuts brand and we’re so excited to see this range launch. Licensees have worked hard to get a consistent look across the range, which really shows in the final results and creates a strong impact in-store.”

Tara Botwick, senior director, international territory management EMEA at Peanuts Worldwide, says that expanding Peanuts’ presence in the baby and toddler demographic is an important part of the commercial strategy.

She said: “The care that was put into the design of this programme captures the sweetness of Snoopy and Woodstock that parents love.”

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