Activity backs debut of new Teletubbies episodes

Tubby Playdate campaign and Teletubbies Playground Pals app due to launch.

A raft of activity is taking place to coincide with the launch of ten new Teletubbies episodes on CBeebies.

The episodes bounce onto the channel and CBeebies iPlayer from today (Monday June 4). DHX Brands is backing these up with a national UK campaign entitled Tubby Playdate, spanning digital media, editorial and influencer marketing.

The Tubby Playdate campaign promotes the value of play among little ones and encourages their families to get their children playing with others.

Featured in the integrated campaign is a two-week takeover of popular parenting website UKMumsTV, a blogger outreach campaign and a feature interview with leading research psychologist Dr. Amanda Gummer, who will share her top ten tips on hosting a playdate.

To support the Tubby Playdate campaign, DHX Brands has teamed up with Biba and launched Teletubbies Playground Pals, an innovative and fun new app for preschoolers that encourages them to get active and play outdoors.

The app is now available to download for all iOS and Android devices.

“We are delighted that new episodes of Teletubbies are airing on CBeebies with even more dancing, singing and fun for children and families to enjoy,” said Charlotte Hill, global brand director at DHX Brands. “Teletubbies continues to perform very well across all platforms.

“We are confident children will love these new episodes and that parents and caregivers will enjoy helping little ones learn about the world and playing with friends through the new Tubby Playdate campaign and Teletubbies Playground Pals app.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
Primarkbag500x500
 
Branch will be retailer's biggest store globally when it opens on April 11....
JoulesCottage500x500
 
Fashion and lifestyle brand to style holiday cottages as part of new partnership....
FerneHairspray500x500
 
Retailer adds to health and beauty ranges from Ferne McCann and Mario Falcone....
SainsAsdagraphic500x500
 
Two retailers 'strongly disagree' with CMA's analysis of proposed merger....
PJMnew2500x500
 
eOne preschool show will debut on China's leading FTA broadcaster from March 21....
job
 
Licensee is looking hire a German speaking sales executive to its team....
Get the latest news sent to your inbox
Subscribe to our daily newsletter